D1 Vodka launches in Hong Kong

D1 Vodka launches in Hong Kong

The uber cool Mercedes Me on the Queens Road in Central, Hong Kong was the location for the launch of D1 Potato Vodka this month.

The glittering venue is a lifestyle concept, recently opened by Mercedes Benz in collaboration with restauranteurs Maximal Concept. As the first of its kind in Hong Kong, it looks to combine the glamour of luxury cars with a state of the art culinary experience, which made it a perfect place to showcase the exquisite flavours of D1.

The D1 launch took place on Tuesday 28th June and was an interactive session blending 70% ABV spirits in component parts to create the D1 mix of final products, as well as a masterclass on D1 Potato Vodka and D1 London Gin and an introduction to the nuances and details that make these products so special.

Guests were given a step by step presentation on how the products are created from the field to the bottle with an insight into the back story about the brand and how this is illustrated in the packaging and labelling of the bottles.

We were extremely proud to introduce our double gold and double master medal products to Hong Kong’s finest bartenders. During the launch we also introduced our range of POS products – these are all currently available and venues wishing to use them should contact our distributor Universal Exports.

Many thanks to Maximal Concepts Group for hosting us at such a wonderful venue and also to Bar Talk magazine’s Maggie and Thomas for organising such a tremendously successful event.

And finally, with the annual Hong Kong cocktail competition coming up soon, we’re all super excited about seeing the city’s bartenders show their creativity and expertise in cocktail making talent. Best of luck to everyone who is taking part!