Pretty Little Things Christmas Campaign Launch Party

Pretty Little Things Christmas Campaign Launch Party

Lionel Richie’s daughter Sofia partied the night away in Central London recently with women’s fashion retailer as the face of their latest campaign.

And what better way to celebrate the launch of their Christmas campaign in style than by having D1 London Gin and D1 Potato Vodka served up in the VIP section to make the party really go with a swing!

Sofia, who was announced recently as the new face of the fashion label, hosted the star studded event on October 13 at the exclusive Tape in London, which was sponsored by D1 London Spirits and Malibu.

Guests at the Mayfair nightclub included the heiress Chloe Green, models Lottie Moss and Bip Ling, singer Tallia Storm, model and DJ Zara Martin, Made in Chelsea’s Jess Woodley and Alex Mytton and TOWIE’s Vas Morgan.

Umar Kamani, Founder and Managing Director at PrettyLittleThing said: “Sofia is at an incredible stage of her career which aligns perfectly with PrettyLittleThing. Our brand is experiencing huge international exposure, much like Sofia. I am delighted to have her fronting this campaign for us created for the ultimate party girl.”

**Photography by Hannah Young.

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